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Market Development Manager

1 month ago


Redhill, Surrey, United Kingdom BDO UK Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Business Development professional to join our Tax Service Line Marketing team at BDO UK. As a key member of our team, you will be responsible for crafting and executing a portfolio-focused go-to-market (GTM) strategy that aligns marketing and business development activities with key business outcomes.

Key Responsibilities
  • Create and implement a portfolio-focused GTM plan aligned with key business outcomes.
  • Advocate for a portfolio-based approach across service lines and influence partners to align with the tax stream marketing strategy.
  • Leverage marketing expertise to design and manage campaigns that address client issues and target market segments.
  • Develop and launch thought leadership content, including reports, web-based insights, and integrated marketing activities.
  • Maintain marketing materials, including credentials, bid materials, and other marketing assets.
  • Manage and monitor the sales pipeline, ensuring a strong pipeline of activity and momentum.
  • Provide ad-hoc pitch support and conduct bid debriefs to improve on bid performance.
  • Support the team to drive and develop the firm's key account management and subsector targeting programmes.
Requirements
  • A strong Marketing and Business Development skill set and commercial approach.
  • Strong project management skills and the ability to be flexible, prioritise and reprioritise workload and to delegate where necessary.
  • Relevant bachelor's degree required; MBA, CIM) are a plus.
About BDO UK

BDO UK is a leading accountancy and business advisory firm that provides advice and solutions to entrepreneurial organisations. We work with ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy, and directly advise the owners and management teams that lead them. Our Marketing team is the driving force behind the creativity and growth at BDO, and we are committed to agile working and helping our colleagues achieve their personal goals and career ambitions.