Senior PPC Specialist
2 weeks ago
E-commerce Growth Manager Role at Cranberry Panda
Central London (Hybrid - 2 days in office)
The base salary for this position is £58,000 + benefits.
Cranberry Panda is an innovative e-commerce platform changing the energy and renewables sector. We are looking for a skilled PPC Manager to lead our paid search and social campaigns. The successful candidate will have a proven track record of driving performance marketing and be confident in managing digital ad platforms.
Responsibilities:
- Strategically plan and execute paid advertising campaigns on various platforms.
- Monitor and analyse campaign performance to identify areas for improvement.
- Collaborate with cross-functional teams to enhance campaign results.
- Design and implement experiments to refine campaign strategies.
- Develop and implement automated processes to increase campaign efficiency.
- Ensure alignment between digital marketing efforts and overall business objectives.
Qualifications:
- At least four years of experience managing complex PPC campaigns.
- In-depth knowledge of Google Ads, Microsoft Ads, and analytics tools.
- Analytical thinking with expertise in data interpretation to inform decisions.
- A creative problem-solver with a history of adapting to industry changes.
- Excellent communication skills to present campaign performance and recommendations.
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