Digital Brand Manager

3 weeks ago

London, Greater London, United Kingdom The Candidate Recruitment Agency Full time

We are seeking a talented and experienced Digital Brand Manager to join our team at The Candidate Recruitment Agency.

The ideal candidate will be responsible for developing and implementing innovative digital marketing strategies that drive business growth and enhance brand visibility. With a focus on lead generation, the successful applicant will create a comprehensive digital marketing plan that aligns with business goals and drives customer engagement across digital channels.

Salary: We offer a competitive salary of $90,000 per annum, plus performance-based bonus and flexible working arrangements.

Key Responsibilities:

  • Develop and Implement Digital Strategy: Create a comprehensive digital marketing plan that aligns with business goals and drives brand awareness, customer engagement, and lead generation across digital channels.
  • Manage Digital Marketing Campaigns: Lead digital marketing agencies to plan, execute, and optimize campaigns across PPC, SEO, and paid social media.
  • Optimize Website Performance: Work closely with digital agencies to enhance the website user experience, increase conversions, and improve customer engagement.
  • Manage CRM and Email Marketing: Oversee email campaigns, develop content strategies, and maintain ongoing engagement with the database to enhance brand visibility and patient interaction.
  • Collaborate with Cross-Functional Teams: Work closely with brand, hospital, and customer teams to ensure that digital marketing efforts are aligned with overall business objectives.
  • Analyse Digital Performance: Analyse performance metrics across various digital marketing channels (Google Analytics, social media insights, etc.) to identify opportunities for improvement and optimize ROI.

Requirements and Skills:

  • At least 5 years of experience in digital brand management, preferably within a lead generation business.
  • Strong understanding of all digital marketing channels, including PPC, SEO, social media, email, and performance marketing.
  • Ability to identify and interpret market opportunities and challenges, using data to inform strategic decisions.
  • Proficiency in digital analytics tools such as Google Analytics, Facebook Ads Manager, and other social media analytics platforms.
  • Strong organizational and project management skills with the ability to work calmly under pressure and manage multiple campaigns simultaneously.

Benefits:

  • Flexible working arrangements.
  • Professional development opportunities.
  • Comprehensive health and wellness benefits.

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