PR and Outreach Campaign Manager
5 days ago
We're Conscious Solutions, a pioneering digital agency in the UK's legal sector. As a Digital PR and Outreach Executive, you'll play a crucial role in helping law firms succeed online.
About the JobAs a member of our SEO and PR teams, you'll support digital PR and outreach campaigns for our growing client base in the legal sector. Your tasks will involve identifying suitable sites for guest post outreach, conducting technical (SEO) checks using Ahrefs, and ensuring timely delivery.
You'll also follow detailed Google Sheets processes to create mailmerge campaigns, contact site owners, build relationships, and pitch engaging content to secure placements. Furthermore, you'll plan, write, and proof content for landing pages, press releases, and emails to journalists.
To succeed in this role, you'll need to possess strong written and verbal communication skills, including the ability to pitch engaging content to site owners. Previous experience in a digital marketing role, preferably in digital PR or outreach, is also desirable.
Main ResponsibilitiesThe key responsibilities of this role include:
- Identifying suitable sites for guest post outreach and conducting technical (SEO) checks using Ahrefs
- Following detailed Google Sheets processes to create mailmerge campaigns targeting guest post outreach sites in bulk
- Contacting site owners, building relationships, and pitching engaging content to secure placements
- Planning and writing content for landing pages, press releases, and emails to journalists
- Tracking progress, meeting deadlines, and maintaining a database of sites and journalists to target
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