Media Effectiveness Director
3 weeks ago
About the Role
Salary and BenefitsA competitive salary of £80,000 - £110,000 per annum is on offer, along with a hybrid working arrangement that allows for flexibility and work-life balance.
Job DescriptionThe Senior Media and Marketing Effectiveness Manager will be responsible for delivering continual improvement on marketing investment, leading the media audit and reporting on brand and campaign performance, leading the annual budget planning process, and supporting the brand managers on activations and optimization.
- Delivering market-leading ROI through effective marketing strategies.
- Leading the media audit and analysis to optimize brand and campaign performance.
- Developing and implementing annual budgets that align with business objectives.
- SUPPORTING BRAND MANAGERS IN ACTIVATIONS AND OPTIMIZATION.
The successful applicant should have expertise in leading an innovative media mix model (MMM), a strong understanding of the media landscape, digital marketing, and econometrics. A proven track record in leading marketing effectiveness and sourcing key consumer insights that drive business change is also essential.
Key Skills:
- Confidence in leading an innovative media mix model (MMM).
- Extensive understanding of the media landscape, digital marketing, and econometrics.
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