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Digital Platform Manager
2 months ago
We are seeking a highly skilled Digital Platform Manager to join our marketing team at So Energy. As a key member of our team, you will be responsible for managing and optimizing our digital presence to drive commercial and marketing objectives.
Key Responsibilities- Content Strategy: Develop and execute a content strategy that aligns with our marketing goals, engaging our target audiences, and driving traffic and conversions.
- Website Management: Oversee the design, functionality, and content of the So Energy website to ensure it is accurate, user-friendly, and optimized for SEO.
- SEO and CRO: Implement SEO best practices on the website and in content creation to improve visibility in search engine results and attract organic traffic. Continually test and optimize user experience and website design to improve conversion rates and customer satisfaction.
- Digital Asset Management: Ensure digital assets, including images, videos, and other interactive content, are organized, up-to-date, and used effectively across all platforms.
- Monitoring and Analysis: Monitor online feedback on social channels to identify risks and analyze traffic, engagement, and conversion metrics to inform campaign strategies.
- Collaboration: Work with content, campaign, and sales leads to ensure the digital platforms meet business lead generation and brand goals.
- Industry Trends: Monitor trends and innovation in digital marketing, platform strategies, and best practice to stay ahead of the competition.
- Content Strategy Experience: Proven experience in content strategy development, execution, and evaluation, with examples of commercial impact.
- Website Platform Experience: Understanding of content management systems and ability to unlock the potential of the CMS to empower marketing teams to publish at scale.
- SEO Expertise: Knowledge of search engine optimization, including technical, on-site, and off-site SEO, and ability to optimize website content considering emerging best practice.
- CRO Expertise: Hands-on experience of running A/B tests to improve website performance.
- Organic Social and Video Experience: Experience of producing organic social and video content across multiple platforms.
So Energy is a renewable energy company committed to cultivating an environment that promotes diversity, equity, inclusion, and belonging. We believe our unique qualities are critical to our innovation and strive to create a workplace that is encouraging, supportive, and offers opportunities for growth.
