Public Relations Specialist

4 weeks ago

London, Greater London, United Kingdom BeInCrypto Full time
About the Role

We are seeking a highly skilled Public Relations Specialist to join our team at BeInCrypto. As a key member of our global PR team, you will be responsible for developing and implementing PR strategies across multiple markets, working closely with our PR agencies and regional managers to achieve our business objectives.

Key Responsibilities
  1. PR Strategy Development: Develop and implement PR strategies across multiple markets, working closely with our PR agencies and regional managers to achieve our business objectives.
  2. Media Relations: Act as the lead day-to-day contact and strategic advisor for our PR agencies, owning and managing relationships with regional managers, spokespeople, and key stakeholders.
  3. PR Evaluation: Evaluate the impact of our PR activity in multiple markets via pre-agreed KPIs, supporting the production of weekly, monthly, and quarterly updates for our global PR evaluation.
  4. Press Office Functions: Prioritize and answer direct media requests, progress opportunities put forward by our PR agencies or generated in-house, and manage the distribution of commentary from our global network of market analysts.
  5. Reputation Management: Monitor and manage our reputation globally, reviewing daily press clippings, monitoring journalists' requests, and identifying story opportunities and potential issues.
  6. Team Collaboration: Act as a key part of our global PR team, taking an active role in shaping our global PR strategy, providing support for all markets as required, and encouraging the sharing of best practice between countries.
Requirements
  1. 3+ years of PR experience (in-house or agency).
  2. Fluent English; extra languages an advantage.
  3. Excellent writing and verbal communication skills.
  4. Good understanding of fintech and financial services.
  5. Experience managing PR agencies.
  6. Proven track record in building media relationships.
  7. Pro-active and solutions-driven with a strong sense of responsibility.
  8. Experience of working with other nationalities and as part of a cross-functional team.
  9. Ability to work in crisis mode.

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