Strategic Qualitative Research Lead

4 weeks ago


London, Greater London, United Kingdom Harnham Full time

Associate Director Position

Harnham is working with a renowned consumer-focused research agency to find a highly skilled Associate Director who can lead qualitative research initiatives and shape the future of projects.

The Role and Responsibilities

The Associate Director will be responsible for leading the design, execution, and delivery of qualitative research projects across multiple sectors, including FMCG, automotive, lifestyle, and technology.

  • Develop and maintain strong relationships with clients, acting as a strategic partner to understand their business challenges and deliver actionable insights.
  • Craft compelling research proposals, methodologies, and discussion guides tailored to meet client needs.
  • Facilitate qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities.
  • Synthesize findings into strategic insights and present results in a clear and impactful way to clients.
  • Manage and mentor a team of qualitative researchers, fostering their growth and development.

Requirements and Qualifications

The ideal candidate will have significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors such as FMCG, automotive, and lifestyle.

  • Proven expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques.
  • Strong client-facing skills, with a track record of developing lasting client relationships and delivering strategic recommendations.
  • Ability to design and oversee qualitative research projects from inception to delivery.

How to Apply

Apply via the link below.



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