Media Strategy Specialist

4 days ago


London, Greater London, United Kingdom Unilever Deutschland Holding GmbH Full time

As a senior media strategist with Unilever Deutschland Holding GmbH, you will play a critical role in shaping the media landscape for our UK and Ireland operations.

The ideal candidate will have extensive experience in holistic brand communication management, including advertising and media budget management. You will be responsible for driving media innovation and embedding it into our business strategies and plans.

We are seeking an energetic and results-driven individual with a passion for data and digital marketing. As a pioneer spirit, you will drive and embed innovation into our media and data strategies and plans in line with our ice cream strategy.

The estimated salary for this position is £80,000 - £110,000 per annum, depending on experience.

The key responsibilities of this role include:

  • Monitoring media activation based on marketing plans and activity calendars
  • Analyzing digital media execution, particularly relating to data-driven marketing, search, and performance marketing
  • Working with DCOMM Performance marketing/retailer media experts to drive optimizations both on and off the retailer
  • Providing expertise on specific channels and opportunities, data strategies, and explaining complex information in an easily digestible way

You will also be responsible for tracking and monitoring retail media JBP's, planning and executing off-site campaigns via Retail Media Networks, and leading media best practices to ensure media standards are implemented and tracked for all retailer DDM campaigns.



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