Marketing Director Role
3 weeks ago
Nestlé SA offers a unique opportunity to grow your career in a fast-paced, dynamic environment. As a Senior Brand Manager, you will be responsible for developing and executing a comprehensive brand strategy, driving business growth and profitability.
Your Key Responsibilities:
- Lead the development of a clear brand strategy and three-year brand plans, ensuring all brand activities adhere to brand purpose & strategy.
- Deliver agreed sales, market share, and profit targets for the brands for which you're responsible.
- Lead the media plan strategy and implementation for your area of the portfolio, investing wisely leveraging strategy and econometrics data.
- Develop the campaign idea for Azera and bring it to life across the full funnel, in conjunction with the Zone & SBU team.
- Turn shopper & consumer insight and the category strategy into actionable and executable initiatives.
- Build compelling commercial propositions across pack/price architecture, channel solutions, and leading innovations from concept to launch.
- Develop a comprehensive understanding of the UK Coffee category including media, trade, competition, and consumer behaviour to identify marketing issues and opportunities.
- Work collaboratively with our above-market teams & technical teams to deliver a strong NPD pipeline to drive growth.
- Constantly evaluate the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
- Closely monitor industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
Your Benefits:
- A highly competitive salary of up to £55,000 per annum, depending on experience, plus car allowance, potential bonus, generous pension scheme, 12 flexible days, and other fantastic benefits.
- An exciting opportunity to work with one of the world's biggest coffee brands, NESCAFÉ.
- A collaborative and dynamic work environment with a team of passionate professionals.
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Marketing Director
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Director of Marketing Development
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Marketing Strategy Director
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Marketing Director Role
3 weeks ago
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