Web Analytics Specialist

3 weeks ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom TSG Full time
About the role

As a seasoned Web Analytics Executive, you will play a pivotal role in driving data-driven decisions at TSG. Your primary responsibility will be to collect, analyze, and interpret website data to optimize online marketing campaigns and strategies. In alignment with the company's SEO and Content Plan, you will work closely with the marketing team to ensure accurate data collection and reporting. Your expertise will be crucial in understanding customer behavior, tracking conversions, and providing actionable insights to improve website performance and conversion rates.

Why TSG?
TSG is a Managed IT Services provider with a passion for delivering exceptional customer service. Our values of Team TSG, Service Excellence, and Shared Growth are at the core of our business, driving us towards our mission. We have been recognized as one of the UK's Top 50 Best Large Companies and one of the Top 15 Technology Companies to work for. We offer a range of benefits, including a company bonus scheme, 25 days annual leave, and a contributory pension scheme.

Key responsibilities
• Implement and manage web analytics tools and platforms.
• Monitor, analyze, and report on website traffic and user behavior.
• Collaborate with marketing to ensure accurate data collection and reporting.
• Provide actionable insights to improve website performance, customer engagement, and conversion rates.
• Conduct A/B testing and other experiments to enhance user experience.

Requirements
• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• Proven experience with Google Analytics and other web analytics tools.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Relevant experience in marketing analytics.
• B2B experience advantageous.

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