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Social Media Campaign Specialist

2 months ago

London, Greater London, United Kingdom LADbible Group Full time
About the Role

LADbible Group is seeking a highly skilled Paid Media Manager to join our Client Solutions department. As a key member of our team, you will be responsible for providing strategic, technical, and operational leadership across Paid Social, with a focus on activation and paid media planning consultation.

Key Responsibilities:

  • Day-to-day campaign activation, ensuring set-up, design, delivery, optimization, troubleshooting, and evaluation processes for all campaigns meet our high standards.
  • Lead selected departmental projects that focus on improving our Business as Usual (BAU) and support product improvement workstreams.
  • Provide direction in the shape of principles, processes, and specialist objectives to achieve this with support from the Paid Media Lead.
  • Contribute to/own developmental projects for Paid with direction from the Project Owners/Paid Media Lead.
  • Encourage growth strategically by encompassing Planning & Product influence as well as Activation competencies, which support the creation of effective client pitches.

What the Opportunity Looks Like:

  • Day-to-day campaign activation & leadership: Commercial, Surveys, LAD Nation Panel Recruitment, Tech.
  • Campaign reporting and keeping Project Manager/Key Stakeholders updated with issues/successes.
  • Implement campaigns according to strategy: including full-funnel activations, performance activations, and sophisticated measurement approaches alongside testing plans.
  • Research and contribute to audience designs/optimizations across our entire audience suite (Skyrise, Permutive, LADNation, Platform engagers, Platform data, etc.).
  • Reporting and measurement support or leadership for allocated campaigns, as well as ensuring quality across all campaigns through supportive management & enablement.
  • Sharing learnings for EOC reports to Project Manager's and Client Service's.
  • Joint ownership of Test/Learn roadmap alongside Paid Media Lead & Effectiveness team. Distribute and manage some tests; reporting back to wider paid/activation teams on results and working with Effectiveness team to decide upon the implications for future work.
  • Understanding and growing knowledge pertaining to all major social platforms; native tools & features, new developments, our principles & processes for end-to-end campaign activation and industry news.
  • Translating this information into POV/Strategic recommendations for how we design campaigns & product alongside Paid Media Lead & Effectiveness team.
  • Updating teams on results and upcoming challenges/issues - Jointly accountable for summary of information & flow into 360 teams.
  • Accountability for the day-to-day fidelity of our Campaign Checklist & Project Tracker. Jointly accountable alongside Paid Media Lead for positive development.
  • Updating 360 Leadership on any changes in the marketplace/campaign issues and supporting Manager & Exec with difficult communications pertaining to campaign challenges. A specific focus on keeping ear to the market so that we can investigate developments early.
  • Accountable for upkeep & fidelity of LBG's Paid Media Campaign Checklist data.
  • Enable team to deliver campaign performance improvements vs. Benchmarks across formats & platforms - setting benchmarks & monitoring by campaign (roll-up into quarterly performance pacing).
  • Knowledge share presentations to internal teams to improve understanding, processes & output quality.
  • Line management of Paid Exec. Responsible for development, progression, and work attainment.

Requirements:

  • Experience as a Paid Media Manager is essential.
  • Expertise buying across all social media platforms, including Meta Ads, Tiktok Ads, X Ads, Snapchat Ads, and Google Ads.
  • Track record of delivering effective, progressive, digital strategies for clients.
  • Strong knowledge on the media advertising landscape, with a finger on the pulse for new platform opportunities.
  • A test and learn mindset, with genuine interest in uncovering opportunities for campaign performance growth.
  • A proven problem-solving mindset with the ability to both proactively spot potential problems and react when issues do arise.
  • The ability to clearly articulate points of view to campaign stakeholders and wider teams, and influence decision makers to positively impact campaign performance.