Social Media Community Director

2 weeks ago


London, Greater London, United Kingdom Frasers Group Full time
Role Overview

We are seeking a highly motivated and innovative Social Media Community Director to join our dynamic team at Frasers Group.

This is an excellent opportunity for a creative individual who is passionate about sports and fashion to develop their career in a fast-paced environment.

About the Role

The successful candidate will be responsible for executing the social media strategy across Sports Direct Football's channels, ensuring all communication and content reflect each brand's personality.

Key objectives include reach, site traffic, engagement, and paid CTR. The role requires close collaboration with our Social Strategist and wider content creation team to deliver on key marketing objectives and leverage culture to drive relevance for our brands.

Key Responsibilities
  • Develop, curate, and manage content for our social media platforms, working closely with our creative and production teams to deliver engaging ideas.
  • Attend shoots with athletes to capture high-quality photography and video content.
  • Create and implement social media strategies to align with business goals.
  • Plan, execute, and monitor social media campaigns.
  • Interact with followers, respond to comments and messages, and foster community engagement around relevant topics.
  • Track, analyze, and report on social media performance metrics.
  • Collaborate with other departments to coordinate efforts.
Requirements

To succeed in this role, you will need:

  • Meticulous organization and timekeeping within a fast-paced environment.
  • Attention to detail from a creative and copywriting perspective.
  • Able to understand and translate brand direction and purpose into social ideas and content.
  • Deep understanding of how people engage with social platforms and how behavior is changing.
  • Ability to translate data into insights to inform creative strategy.
Benefits

Frasers Group offers a comprehensive benefits package, including a competitive salary, annual bonus scheme, and opportunities for professional development.

As a valued member of our team, you will also enjoy access to exclusive rewards, recognition programs, and wellbeing initiatives.

Our company values creativity, innovation, and teamwork, and we are committed to providing a supportive and inclusive work environment.

In return for your hard work and dedication, we offer a unique and rewarding experience that will help you grow both personally and professionally.

Estimated Salary: £45,000 - £55,000 per annum (dependent on experience).



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