Dynamic Commercial Leader

2 weeks ago

Southampton, Southampton, United Kingdom Utilita Bowl Full time

Job Title: Commercial Director

Company: Utilita Bowl

Hampshire Cricket is part of the Hampshire Sport & Leisure Holdings Group of companies, based at Utilita Bowl on the outskirts of Southampton. With a growing fan base and a reputation for hosting world-class events, including international matches and concerts, we are committed to delivering top-tier sporting and entertainment experiences.

The company is looking for a dynamic and commercially-minded leader to join our executive team and drive a refreshed commercial strategy. As the Commercial Director, you will lead all commercial activities for the stadium, focusing on revenue generation, growing strategic partnerships, driving commercial opportunities, increasing fan engagement, and ensuring the long-term success of the club and venue.

Key Responsibilities:

  1. Develop and execute a comprehensive commercial strategy to maximize revenue from sponsorships, partnerships, hospitality, ticket sales, retail, and non-match days.
  2. Lead the marketing team in creating and implementing campaigns to increase brand awareness, grow fan engagement, and drive ticket sales through strong database growth.
  3. Lead sponsorship acquisition, corporate partnerships, and business development initiatives.
  4. Manage key commercial relationships, including existing sponsors, partners, and media agencies.
  5. Oversee the hospitality, ticketing, and retail operations, ensuring high levels of customer satisfaction and profitability.
  6. Explore new business opportunities, including events, partnerships, and non-cricket revenue streams (e.g., concerts, conferences).
  7. Oversee digital marketing and fan engagement strategies, ensuring innovative and effective use of social media, digital platforms, and CRM systems to connect with new and existing audiences.
  8. Ensure the delivery of world-class fan experiences at Utilita Bowl, both on matchdays and for other major events.
  9. Monitor financial performance against targets and report regularly to the board.
  10. Lead, mentor, and develop the commercial and marketing team, ensuring alignment with the club's strategic goals and vision while fostering a high-performance culture.

Requirements:

  • Proven experience in a senior commercial role, preferably within sports, entertainment, or event management.
  • Demonstrated success in securing sponsorship and partnerships with major brands.
  • Strong financial acumen with experience in budgeting, forecasting, and financial reporting.
  • Excellent communication and negotiation skills with the ability to build and maintain relationships with key stakeholders.
  • A strategic thinker with the ability to identify new revenue opportunities and develop long-term business strategies.
  • Leadership experience with a track record of managing and developing high-performing teams.
  • A passion for sport and understanding of sports-related commercial activity is highly desirable.

What We Offer:

This newly created senior position represents an ideal opportunity to put your stamp on the role and offers a competitive salary, performance-based bonus, and a vibrant and inspiring work environment.

McBride Sport is managing the search for this position. For more information, please contact Neil Edwards or John Watchorn at McBride Sport.

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