Strategic Marketing and Communications Lead

2 weeks ago


Cardiff, Cardiff, United Kingdom Cardiff Bus Full time

Cardiff Bus is a leading provider of bus services in Cardiff and the surrounding areas, employing over 560 people and operating 180 vehicles. Our commitment to delivering a reliable, affordable, and frequent bus service, with a friendly and high-quality customer experience, brings communities together.

We are seeking a highly skilled and innovative Marketing and Communications Manager to join our commercial team. The successful candidate will report directly to the Commercial and Operations Director and be responsible for leading and managing the marketing function.

This is a varied role that requires creativity and attention to detail. The successful candidate will be responsible for planning and implementing the company's marketing campaigns and materials, including the annual marketing plan and PR strategy.

Key Responsibilities

The successful candidate will be responsible for:

  • Developing and implementing the annual marketing plan and PR strategy to facilitate the company's objectives.
  • Managing the PR Support Contract and being the key contact for the designated partner agency.
  • Assisting with the design and production of marketing and publicity materials, including the website, app, and roadside marketing.
  • Identifying opportunities for the use of the Welsh language in promotional materials.
  • Carrying out English to Welsh translations as required.
  • Liaising with external suppliers in relation to marketing materials and publications.
  • Undertaking any additional responsibilities, duties, and ad-hoc project work as required.
Requirements

The successful candidate will have:

  • A proactive and independent approach to work.
  • Excellent organisational and presentation skills.
  • A hands-on approach to problem-solving.
  • Good interpersonal and communication skills.
  • Fluency in Welsh language is desirable but not essential.
Benefits

We offer a competitive salary, paid breaks, sick pay, paid training, CPC qualification, free travel across the Cardiff Bus Network, free on-site parking, pension scheme, discounts with local retailers and gyms, cycle to work scheme, employee assistance programme, and much more.



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