Brand Marketing Strategist

1 week ago

London, Greater London, United Kingdom Tropicana Brands Group Full time
Tropicana Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to lead the growth strategy for Tropicana, a leading chilled juice brand in the UK. The successful candidate will be responsible for developing and executing a breakthrough strategy to drive brand differentiation and fame.

Key Responsibilities:
  • Lead the Tropicana brand growth strategy over an 18-month and 3-year timeframe, leveraging strong insight skills and in-depth consumer and market understanding.
  • Develop and execute innovation strategies and pipelines for Tropicana across packaging and product, and lead the execution of innovation in chilled juice.
  • Work closely with the UK&I Marketing Director to develop outstanding through-the-line communications plans off the 'It's THAT Juice' platform, transforming brand salience and differentiation.
  • Own the performance of Tropicana in the UK, working closely with insights and category teams to be one step ahead on performance, drivers, and proactively recommending interventions.
  • Drive consumer obsession, along with the Marketing Director UK&I and Insights lead, and have a proven track record in developing successful brand growth strategies that have driven brand turnarounds and category out-performance.
Requirements:
  • Proven experience in developing successful brand growth strategies that have driven brand turnarounds and category out-performance, within consumer goods categories, and ideally other commoditising FMCG categories.
  • Highly developed first-hand digital/social knowledge and experience in delivering memorable brand experiences.
  • A restlessness around winning in the market and delivering top-tier performance.
  • Ability to work across teams, sometimes as lead, sometimes as an input, with the outcome of winning and flying together.
  • Highly curious and consumer-centric with a natural passion for brands, and a proactive interest in consumer trends and behavior.
  • Wired for action, highly proactive, know when to move into execution, and act with pace, entrepreneurial, and willing to take some risks.

This role requires 3 days in the office (London - Farringdon).

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