Digital Marketing Specialist

3 weeks ago


Winsford, Cheshire, United Kingdom Work Lyf Group Full time

About the Role:

We are seeking a skilled PPC Media Executive to contribute to our dynamic team at Work Lyf Group. This role offers an excellent opportunity for a PPC specialist to grow within a leading UK e-commerce business.

Main Duties and Responsibilities:

  • Implement and test new PPC features to enhance our online advertising capabilities.
  • Monitor and assess performance metrics daily, weekly, and monthly across multiple territories to inform data-driven decisions.
  • Launch and optimise paid search campaigns to drive conversions and revenue growth.
  • Write and test adverts for effectiveness and perform bid optimisations to maximise ROI.
  • Analyse trends to stay updated with the latest PPC and SEM trends, conduct keyword research, and identify new product opportunities.
  • Prepare detailed reports to track campaign performance and provide insights for future improvements.

Requirements:

  • Proven experience in PPC media execution and campaign management.
  • Strong analytical and problem-solving skills to drive campaign optimisation.
  • Excellent communication and teamwork skills to collaborate with cross-functional teams.
  • Ability to work in a fast-paced environment and adapt to changing priorities.


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