Paid Social Campaign Manager

5 days ago

Marylebone, United Kingdom GNB Partnership Full time
Paid Social Manager Job Description

We are seeking a highly skilled Paid Social Manager to join our team at GNB Partnership. As a Paid Social Manager, you will be responsible for managing and optimizing full-funnel Paid Social campaigns across multiple markets.

Key Responsibilities:
  • Manage designated markets and paid social channels, including briefing in creative, publishing assets, targeting set-up, and optimizing campaigns.
  • Work with fellow Paid Social Managers and Country Managers globally to plan, deliver, and execute successful monthly, quarterly, and annual marketing plans for Paid Social channels.
  • Coordinate with digital marketing and marcoms/creative teams to produce creative assets, including visual images and video, and copywriting.
  • Analyze successful ads to recommend and initiate A/B testing models in multiple markets across different platforms.
  • Measure campaigns in line with CPA and CLV targets, including bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns evaluated on softer brand-related metrics.
  • Develop complex strategies and explain them to nurture junior members of staff and non-digital stakeholders.
  • Liaise with the data side of the marketing team to ensure tracking is set up optimally, implement tracking links, and landing pages to ensure all published ads are fully functional.
  • Absorb overseas market nuances and understand how different cultures and audience behaviors feed into marketing strategies beyond the UK.
  • Review competitor paid social ads for inspiration and insights related to your work and present quarterly insights to relevant stakeholders.
  • Identify opportunities for increased automation and efficiency through advanced technical solutions.
  • Lead internal and external meetings related to your managed work.
  • Lead reports for your campaigns on a weekly, monthly, and quarterly basis, including the Quarterly Business Review among stakeholders.
  • Develop forecast and mid-year reforecast projections based on trends and expectations for your managed campaigns.
Qualifications and Key Skills:
  • A minimum of 3+ years of experience in Paid Social campaign management.
  • Proficiency in Meta and similar platforms with a strong understanding of campaign setup and optimization.
  • Experience with creative briefing, ad testing methodologies, and bid management strategies.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
  • Experience in the iGaming industry, including compliance knowledge.
  • Experience working with Tableau or digital visualization tools.
  • Experience using Appsflyer.
  • A sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+, VBO).
  • Demonstrable experience working with in-house creative teams to develop engaging social content that drives results.
  • Strong organizational skills and experience of balancing multiple projects at once.
  • Familiarity with Microsoft products to report results (Excel, PowerPoint, and Word).
  • Proficient at working on performance reports with the ability to present them naturally.
  • Ability to work reliably in a busy team, build relationships with members of teams internally and any external agencies.
  • Experience working with multi-nationals, able to assimilate with relevant cultural and regulatory differences.
  • Sufficiency in managing five- and six-figure budgets over extended periods, plus any relevant experience working in LATAM or US markets.
  • Confident, seeks initiative, and bold to try new things.

We offer a fantastic team and company environment that encourages learning and career development, while also having fun social activities, keeping everyone bonded, energised, and motivated. We also offer hybrid working, 3 days in the office, 2 from home, annual bonus, healthcare, and pension.

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