Birmingham Marketing Strategist

1 week ago


Birmingham, United Kingdom TEAM Full time

We are seeking a skilled Consumer Marketing Manager to join our team in Birmingham. The ideal candidate will have a passion for live events and experience working in a fast-paced, creative environment.

The successful applicant will be responsible for driving data-driven decision-making within the team, optimising campaigns and improving customer engagement. They will work closely with the B2C Marketing team to ensure integrity and compliance with privacy regulations.

A competitive salary of £55,000 - £65,000 per annum is on offer, reflecting the importance of this role in delivering commercial success. In addition, benefits include a great pension scheme, hybrid working arrangement, free parking, and discounted tickets to local events.

Key responsibilities will include:

  • Management, planning and execution of event campaigns for defined customer segments across the Exhibition portfolio
  • Identifying opportunities to improve the performance of Exhibition event programmes
  • Planning and development of campaigns to drive traffic to venue websites
  • Supporting PPC and paid advertising campaigns as necessary
  • Monthly analysis and measurement of activities and digital performance

To succeed in this role, you will need:

  • Proven marketing experience
  • Previous experience in a fast-moving, creative environment
  • Confidence and experience managing end-to-end marketing campaigns across all channels
  • Knowledge and previous experience using Google Analytics

Our company offers a relaxed and friendly work environment, with opportunities to use data to drive a better user experience and contribute to the company's commercial success.



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