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Digital Content Specialist
2 months ago
**Digital Content Creator Position**
We are seeking a highly skilled Digital Content Creator to join our team at Prime Appointments. As a Digital Content Creator, you will be responsible for developing and implementing a comprehensive content strategy that supports our marketing objectives and brand positioning.
Key Responsibilities:
- Collaborate with the Marketing Manager to develop a content strategy that aligns with our marketing goals and brand identity.
- Plan and maintain a content calendar, coordinating content creation efforts across different teams to ensure timely and consistent content delivery.
- Develop high-quality written content, including blog posts and articles, that are SEO-optimized, engaging, and tailored to our target audience.
- Create visually appealing graphics, infographics, and other multimedia content using design software.
- Plan, script, shoot, and edit multi-purpose video content.
- Capture high-quality images of products, events, and company activities to be used in digital and print marketing materials.
- Develop content for social media platforms, monitor responses, track and analyze performance metrics for reporting.
- Manage website content and ensure that all digital content is integrated with broader marketing campaigns.
- Create and distribute promotional content for trade shows and develop e-content.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
- Proven experience in digital content creation, preferably in a B2B environment or within the manufacturing or heavy equipment industry.
- Demonstrated experience in managing social media accounts, producing high-quality written and visual content, and executing digital marketing campaigns.
- Strong portfolio showcasing a diverse range of digital content, including writing samples, graphics, videos, and social media posts.
- Exceptional writing, editing, and proofreading skills with a strong attention to detail and ability to adapt to different tones and styles.
- Proficiency in graphic design and video editing software.
- Solid understanding of SEO principles, content optimization techniques, and digital marketing strategies.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Willingness to occasionally travel to industry events or company locations for content creation purposes.
