Digital Marketing Specialist

3 weeks ago

Taunton, Somerset, United Kingdom Albert Goodman LLP Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at Albert Goodman LLP. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and engagement.

Key Responsibilities:

  • Develop and execute digital marketing campaigns across multiple channels, including search engine optimisation, content optimisation, and social media.
  • Conduct competitor and market analysis to identify new opportunities and stay ahead of the competition.
  • Collaborate with the marketing team to plan and schedule content, ensuring consistency and alignment with our brand.
  • Provide technical SEO knowledge and expertise to ensure our website is optimised for search engines.
  • Stay up-to-date with the latest digital marketing trends and best practices, and implement new ideas and strategies to drive business growth.

Requirements:

  • Proven experience in digital marketing, preferably in a professional services environment.
  • Strong knowledge of Google Ads, Google Analytics, SEO best practices, and digital advertising platforms.
  • Experience in creating targeted email campaigns using a dedicated email marketing software system.
  • Technical SEO knowledge, including keyword research, on-page optimisation, link building strategies, and site audits.
  • Good understanding of paid social media marketing, including LinkedIn and Facebook ads.
  • Basic knowledge of HTML/CSS and content management systems, such as WordPress.
  • Confidence, and great communication skills with the ability to collaborate internally and externally.
  • High attention to detail; use of initiative and ability to work to deadlines.
  • Good planning, organisation, and prioritisation skills.

What We Offer:

  • A competitive and flexible benefits package.
  • A minimum of 25 days holiday which increases with length of service. Plus the option to buy and sell holiday.
  • An annual salary review.
  • Life assurance, which includes access to a smart health app.
  • An employee assistance programme for you and your family.
  • One volunteering day per year.
  • Cinema society discounts.
  • GymFlex discounts.
  • Bupa health and cash plans available.
  • Electric car and cycle to work schemes.

About Us:

Albert Goodman LLP is a firm of Chartered Accountants, Tax Consultants, and Financial Planners, providing high-quality advice to over 5000 local and national businesses and individuals.

We are committed to encouraging equality, diversity, and inclusion amongst our people. We ensure that no applicant or employee receives less favourable treatment on the grounds of age, race, religion or belief, disability, gender reassignment, marital status, pregnancy, sex, or sexual orientation. We welcome applicants who can bring new perspectives and experiences, that not only help drive our business forward but make this an exciting firm to be part of.

We make a positive difference to those with whom we work, as well as in our communities and the environment, and were immensely proud to have secured B Corp status in 2023.

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