Ecommerce Activation Manager

3 days ago


London, Greater London, United Kingdom The Advocate Group Full time
About the Company

The Advocate Group is an exclusive talent partner for Suntory Global Spirits. Our team is dedicated to supporting the growth of their Commercial Marketing function.

About the Role

This Senior Commercial Marketing Executive will be responsible for coordinating the delivery and effective execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics & channel objectives.

The goal is to drive customer, category, and brand growth through the Digital & Ecommerce channel.

Main Responsibilities

  • Coordinate and deliver activations aligned with channel plans.
  • Implement the Commercial Marketing Strategy across Digital & Ecommerce accounts.
  • Partner with customers to enhance brand value and performance.
  • Collaborate with marketing and sales on partnerships and activations.
  • Support the activation calendar around key brand moments.
  • Manage innovation launch plans in Digital & Ecommerce.
  • Monitor KPIs, optimize campaigns, and ensure clear ROI.
  • Collect activation insights and report to the Insights & Reporting Manager.
  • Research and share competitor insights and best practices.
  • Contribute to brand planning and strategy to drive growth.

About You

  • Experience in Customer/Trade/Shopper Marketing within an FMCG environment (Drinks Industry preferred)
  • Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
  • Knowledge of Digital & Ecommerce landscape.
  • Strong project management skills.
  • Ability to understand and utilise category insights to inform activation plans.
  • Passion for the world of spirits and desire to make your mark.

Estimated Salary: £60,000 - £80,000 per annum based on location and industry standards.



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