Marketing General Manager, Retail

2 days ago


Cambridge, Cambridgeshire, United Kingdom IT Governance Full time
About the Role

We are seeking a highly skilled and experienced Marketing General Manager to join our Retail team. As a key member of our leadership team, you will be responsible for providing operational leadership to achieve business objectives and support each asset within the portfolio.

Key Responsibilities
  • Manage and develop asset marketing teams across the region, championing GPT values and embedding them within the team.
  • Assist with the formation of budgets and effectively manage marketing funds, ensuring monthly KPI reporting is recorded and shared across all marketing KPI's.
  • Business Planning: work with asset teams to cascade the Retail & Digital & Marketing Plan strategy into marketing plans and align the focus and opportunities to be addressed in business plans.
  • Brand Development – in consultation with the Head of Digital & Marketing & asset team, develop a brand strategy and related collateral in line with the strategic marketing, including the overarching communications & brand strategy pre, during development and post launch.
  • Champion the customer: lead and support asset teams to identify customer pain points and assist with strategies to address these, implementing new customer-focused initiatives that are data-driven.
  • Launch Strategy – work with asset marketing teams to develop marketing strategies for the opening and stabilisation of each precinct or project within the allocated development budget as required.
  • Curation and Activation Strategy – drive and manage external experts and partnerships across art curation, activations, music, and unique 'magic' cultural events, working with asset and development management teams to develop a curation and activation strategy of new spaces.
  • Communication & PR Strategy – consult with external partners, the GM Marketing Campaigns & Content & Corporate Comms team, developing and implementing a communication and PR strategy during delivery of the repositioning and redevelopment, including all internal and external stakeholder communication.
About You

You will be a tertiary-certified Marketing Manager with significant industry-related experience in senior marketing positions and a demonstrated ability to influence and lead. You will have an excellent attention to detail and be able to identify key priorities, develop timelines, and deliver key initiatives. You will be able to communicate at all levels within the business and build effective relationships with key stakeholders and colleagues alike.

About Us

We value our people and offer a range of benefits, including flexible working arrangements, generous leave options, and comprehensive wellbeing programs. We are committed to diversity and inclusivity and encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations, and gender identities.



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