Brand Management Strategist

3 days ago


Tamworth, Staffordshire, United Kingdom Bristan Group Ltd Full time
Job Description

We are seeking a Brand Management Strategist to join our team at Bristan Group Ltd. The successful candidate will play a pivotal role in ensuring our brands remain recognisable, exciting, and aligned with customer expectations.

Role Purpose

The Brand Management Strategist will be responsible for planning and executing initiatives that elevate our brand visibility and reputation. This includes creating and implementing comprehensive strategies for brand positioning and digital marketing, working closely with our in-house Studio team.

Key Responsibilities
  • Develop and execute digital marketing strategies, including Account-Based Marketing (ABM), Search Engine Optimisation, Search Engine Marketing, social media, and email campaigns.
  • Lead the design and creation of marketing materials, including the Product and Price Guide Brochure.
  • Conduct market research to stay ahead of customer trends and predict future ones, leveraging marketing KPIs to enhance brand recognition and execution.
  • Track marketing metrics to identify opportunities for improvement and evaluate the impact of marketing efforts.
Qualifications

The ideal candidate will have proven experience in brand management and digital marketing, with a strong understanding of marketing metrics and analytics. Excellent project management skills and attention to detail are also essential.



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