Paid Media Specialist

3 weeks ago


Burton upon Trent, Staffordshire, United Kingdom Greene King Full time

{"Job Title": "Paid Media Manager", "Company Description": "Greene King, the country\u2019s leading pub company and brewer, is seeking a Paid Media Manager to join our team. As a Paid Media Manager, you will be responsible for delivering trading support for our portfolio from core digital platforms, with emphasis on Google, and overseeing strategic development of new opportunities.", "Key Responsibilities": "\u2022 Deliver trading support for our portfolio from core digital platforms, with emphasis on Google, and oversee strategic development of new opportunities\u2022 Work with marketing and finance functions, and all senior stakeholders to own supporting operating processes\u2022 Develop new insights capability deriving from digital media\u2022 Support expansion goals with innovative media support \u2013 e.g. data-driven/1PD campaigns, and App marketing \u2022 Define and own technical roadmap to prepare Greene King infrastructure for future needs. \u2022 Management of agency delivery capability to maximise results\u2022 Expand reach of GK Group brands across other broad-reach media channels to maximise efficiency of investment", "Requirements": "\u2022 Deeply experienced in interim Media Management ideally from a combination of agency and client side experience\u2022 Extensive experience in delivering media solutions across paid and partnership channels both brand & digital (Search & Google, paid social, emerging formats, OOH, TV, print)\u2022 A self-starter who thrives on change, is passionate about media and advertising, and works flexibly and collaboratively to get the job done\u2022 Commercially astute, with an understanding of the commercial and organisational implication of campaign investments and outcomes\u2022 A natural diplomat, you build strong relationships, and communicate media detail at all levels, particularly to non-marketing and senior stakeholders ", "Additional Information": "Greene King offers a competitive salary, pension contribution, and a range of benefits including a discount of 33% for you and 15% for your loved ones on all of our brands, a free employee assistance program, and access to our Greene King Inns and hotels at a discounted rate."}


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