Lead Management Optimization Specialist

1 month ago

London, Greater London, United Kingdom Algomarketing® Full time
EMEA Demand Generation Lead Analyst

We are seeking an experienced Lead Management Analyst to support Stripe's world-class EMEA demand generation engine.

This role will be responsible for helping to drive marketing leads by:

  • keeping a pulse on lead flow health;
  • diagnosing mid-funnel lead flow issues;
  • proactively making recommendations to optimize lead conversion using data;
  • and generally helping to build a strong interlock with the sales development organization.

The ideal candidate will be data-driven, skilled at building reports and dashboards in Salesforce, have a relentless focus on optimization, and passionate about partnering with sales teams to drive outcomes for the business.

Key Responsibilities
  • Help plan and develop the EMEA lead management and optimization program to grow opportunities and pipeline across the region;
  • Build a robust body of reports and dashboards to support the program;
  • Implement a cadence of communication with the sales development organization to proactively diagnose lead flow opportunities and recommend actions to be taken;
  • Work cross-functionally with the central Lead Management team to address lead routing issues in a timely manner;
  • Work closely with the regional EMEA field marketing team and sales development in the joint effort to grow pipeline;
  • Produce weekly pipeline reporting and, where required, initiate root cause analysis with recommended next steps;
  • Track, measure, and communicate program results, continually optimizing for scale and performance, and seeking to generate new global best practices to be shared with other regions.

We are looking for someone with:

  • 3-5 years' relevant experience with a strong track record for driving results through analytics;
  • Outstanding analytical skills and the ability to craft actionable insights from complex data;
  • Strong skills in reporting and dashboarding in the Salesforce environment;
  • Experience partnering with sales teams, driving disciplined lead follow up;
  • Strong understanding of lead management and sales funnel management;
  • Ability to convey complex topics in a succinct manner;
  • Excellent organizational and project management skills;
  • Outstanding analytical skills and the ability to craft actionable insights from complex data.

We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions. Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing.

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