Activation Specialist

2 months ago


Luton, Luton, United Kingdom Diageo Full time

About the Role

We are seeking a highly motivated and experienced Activation Specialist to join our team at Diageo. As an Activation Specialist, you will play a key role in promoting our brands and driving sales in the on-trade sector.

Key Responsibilities

  • Develop and implement effective marketing strategies to increase brand awareness and drive sales in the on-trade sector.
  • Build and maintain strong relationships with key accounts and decision-makers in the on-trade sector.
  • Provide training and support to on-trade staff to ensure they have the knowledge and skills to effectively promote and sell our brands.
  • Identify and capitalize on opportunities to increase brand presence and sales in the on-trade sector.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns and promotions.

What You'll Need

  • Proven experience in trade marketing or a related field.
  • Strong knowledge of the on-trade sector and its dynamics.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.

What We Offer

  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including a company car and pension scheme.
  • Opportunities for professional development and growth.
  • A dynamic and supportive work environment.


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