Head of Marketing

1 month ago

Richmond, Greater London, United Kingdom STERIS Full time
About STERIS

STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. Our mission is to help our customers create a healthier and safer world.

Job Summary

We are seeking a highly skilled and experienced Head of Marketing to join our team in the UK. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies to drive business growth and retention in the UK and Ireland.

Key Responsibilities
  1. Develop and implement marketing strategies to ensure growth in all business units while ensuring retention in mature/developed market positions.
  2. Work closely with the EMEA Marketing Director, Healthcare to ensure close alignment to each BU Strategy while ensuring local implementation delivers to UK market needs.
  3. Monitor marketing budgets by comparing and analysing actual results with plans and forecasts, delivering results within the agreed annual budget.
  4. Complete monthly activity reports/Scorecards detailing strategies and outcomes/counter measures ensuring all BU's objectives remain on track and deliver against agreed business plans.
  5. Prepare marketing reports by collecting, analysing and summarizing sales data, market trends, forecasts and account analysis, new product information, product positioning.
  6. Work closely with the Commercial Director to support development of pricing policies and reimbursement strategies ensuring market feedback on pricing is current as part of the feedback process.
  7. Conduct ongoing research on competitive products by identifying and evaluating product characteristics, market share, pricing and advertising, maintaining research databases, ensuring feedback to the EMEA Marketing Director for future product/pricing development.
  8. Manage launches of new products in UK and Ireland through direct and indirect sales channels.
  9. Develop and maintain KOL strategy to support with Advisory boards/Education requirements/Event Support and Brand.
  10. Management of the UK Marketing team across all Business Units and supporting marketing functions including MarComs.
  11. Deliver and shape the STERIS Healthcare branding strategy in conjunction with the EMEA Marketing Director to ensure Brand clarity in the UK market and the sub-brands.
  12. Support integration efforts in the UK to ensure consistency across tools and resources and protect the Brand equities.
Requirements

We are looking for a highly skilled and experienced professional with a strong background in marketing and business development. The ideal candidate will have:

  • A Master's Degree or Bachelor's Degree in Marketing.
  • At least 5 years of experience in a similar role, preferably in the healthcare industry.
  • Strong leadership and management skills, with experience in managing a team.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to collect and analyse data to inform marketing strategies.
  • Experience in developing and implementing marketing strategies, with a strong understanding of market trends and competitor activity.
What We Offer

STERIS offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We are an equal opportunities employer and welcome applications from diverse candidates.

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