Senior Salesforce Marketing Cloud Technical Consultant

4 weeks ago

London, Greater London, United Kingdom Merkle UK Full time
Role Overview

The Salesforce Marketing Cloud Lead Technical Consultant role is a unique hybrid of business and technical consultancy with the ability to operate as a technical lead focusing on the Salesforce Marketing Cloud.

This person is responsible for the successful onboarding and overall technological direction for multiple client projects, working as a liaison between the client, project management, and operations team to design and deliver high-quality, scalable technical solutions.

The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

Key Responsibilities
  • Participate in discovery workshops, gathering business, marketing, and technical requirements to craft a comprehensive and scalable solution.
  • Contribute to architecture diagrams and flow charts on both system architecture and detailed solution levels.
  • Document the technical solution design of the Marketing Cloud following the requirements gathering.
  • Own delivery tasks from initial scoping, planning, and requirements analysis, through to discovery, design, development, testing, and deployment.
  • Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.
  • Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
  • Proactively identify and resolve problems, including client data feed issues, and recommend appropriate courses of action.
  • Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
  • Help continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
  • Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients' needs.
  • Stay ahead of the curve with MarTech innovations, educate yourself, and enable others on current and emerging technologies.
Requirements
  • Salesforce Marketing Cloud Developer and Consultant Certifications.
  • Experience implementing SFMC projects, from scoping to implementation, ideally for two or more separate organisations.
  • Circa 4-7 years' experience in a similar role.
  • Experience with advanced industry-specific Marketing Cloud technology and processes required, including MC Connect, configuring ETL automations, REST/SOAP API integrations, and CloudPages.
  • Exposure to other Salesforce products, such as Marketing Cloud Personalization (aka Interaction Studio), Salesforce CDP, Datorama, Sales, and/or Service Cloud.
  • Solid understanding of solution design and architecture.
  • Technical background (Bachelor's or Master's degree, or work in a similar field).
  • Excellent communication, interpersonal, and team development skills; ability to interact with people of varying backgrounds, technical abilities, languages, and cultures.
  • Excellent presentation and verbal skills with technical, non-technical, end-user, and executive audiences.
  • Ability to adapt in a dynamic working environment, learn quickly, and solve problems.
  • Ability to interpret technical and business objectives and needs, with attention to detail.
What We Offer
  • Flexible hybrid working with a wonderful central London office location.
  • Career development through Dentsu University and other tools; with access to courses, textbooks, mentorship, and external training funding.
  • Private Medical Insurance, Company Pension, life insurance, and other corporate benefits.
  • A selection of other benefits includes 3 wellness days, birthday day off, and 2 volunteer days.
  • Free breakfast & fruit.
  • Four Thirsty - have a drink on us on a Thursday afternoon.
  • A selection of other industry-standard benefits.

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