Digital Transformation Specialist
3 days ago
Digital Innovation Specialist | East Midlands | Competitive Salary
We are seeking a talented Digital Innovation Specialist to join our team in the East Midlands. As a key member of our digital centre of excellence, you will have the opportunity to work with a talented team and gain exposure to a wide range of digital projects.
Our client is a leading retailer that prides itself on its commitment to innovation and customer experience. As a Digital Innovation Specialist, you will be responsible for creating and delivering data-driven visual merchandising strategies that drive customer engagement and sales.
Key responsibilities will include:
- Developing and implementing data-driven visual merchandising strategies to enhance the customer experience.
- Managing onsite search to ensure optimal configuration and search experience.
- Innovating and enhancing personalisation on site and app via search and merch tools.
- Developing forward-thinking features that drive performance.
- Contributing new ideas to the digital roadmap and owning them from concept to delivery.
- Analysing and interpreting A/B test results to inform future optimisation strategies.
- Ensuring consistent and scalable optimisation practices through the creation of playbooks of best practices.
- Identifying customer pain points in the journey through data insights and presenting recommendations for improvement.
- Assisting in the build and development of weekly reporting on key insights and actions.
To be considered for this role, you will need:
- Proven experience in digital optimisation, digital trade, analytics, or related roles.
- A commercial and analytical mindset.
- A passion for customer behaviour, optimising online experiences, and an interest in wider digital practices.
- A strong data-driven mindset with a sound commercial understanding.
- Experience with Search & Merch tools such as Algolia or Attraqt.
- An understanding of personalised algorithms and their impact on the customer journey.
- Knowledge of GA and other analytical tools such as ContentSquare.
- Experience with A/B testing and other experimentation methodologies.
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