Content Marketing Manager

5 days ago

London, Greater London, United Kingdom Digital Extremes Full time
About the Role

At Digital Extremes, we are seeking an experienced Content Marketing Manager to play a key role in working with content creators across major online platforms. This position will support global marketing and communication campaigns for our games, including Warframe and Soulframe.

Responsibilities
  • Develop strategic creator marketing plans, activations, media buys, and partnerships through paid, earned, and owned channels to create effective programs across various platforms and improve reach, engagement, and acquisition efforts of new launch titles.
  • Collaborate with or manage Digital Extremes' creator marketing agencies in supporting campaigns, taking full advantage of their capabilities across building streaming programs, creative content development, event planning, gifting, reporting, and more.
  • Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program, integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives, while partnering with the Development team to become a game expert that effectively communicates their vision.
  • Forecast outcomes, track performance, and report on established KPIs and metrics to inform consumer insights and improve campaign capabilities, effectiveness, and efficiencies.
  • Support the day-to-day project management and execution of creator marketing initiatives, track tasks, resources, and deadlines across various cross-functional groups related to paid social, video, promotions, and livestreams on channels such as YouTube, Twitch, Twitter, TikTok, and similar.
  • Explore ways to create new partnerships, innovative programs, leverage new channels, and integrate new tools to improve performance of existing channels and expand influencer marketing capabilities, helping support multi-platform game releases, including mobile.
  • Attend consumer shows and industry events as an active and contributing member of the greater global creator community to build and foster lasting relationships with creative partners across channels and nearly all markets.
  • Contribute responsibly as an accountable member of the Marketing group, which includes forecasting marketing budgets, accurately tracking, and reporting on program costs.
  • Assist with central support tasks for Digital Extremes while maintaining project management tools such as JIRA, Google Docs, Confluence, Basecamp.

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