Customer Relationship Management Specialist

4 weeks ago


Upper Langwith, Derbyshire, United Kingdom FRASERS GROUP Full time

As a key member of our team, you will be responsible for developing and implementing effective CRM strategies to drive customer engagement and retention. Your expertise in managing customer databases and analyzing data will enable you to design and optimize personalized customer journeys that increase customer value and effectiveness.

Key Responsibilities:
  • Manage and support the team in developing and executing CRM communications that drive customer engagement and retention
  • Optimize CRM activities across the group to improve customer experience and loyalty
  • Use customer data and insights to design and optimize segmentation and content approaches for personalized customer journeys
  • Develop and lead the team to plan and deliver omni-channel journeys that utilize customer-data based segmentation and propensity models
  • Embed a data-driven approach to CRM strategy, shifting from channel execution focused to customer-led
  • Deliver weekly and monthly reports on CRM campaigns and database performance, feeding results back to the wider business
  • Owning the relationship with the email service provider to ensure optimal use of the platform

As a CRM Manager at Frasers Group, you will have the opportunity to work with a wide range of benefits and perks, including Retail Reconnect, Frasers Fit, and Retail Trust. These programs are designed to support the physical, financial, and mental wellbeing of our employees, and we are committed to creating a positive and inclusive work environment.

Requirements:
  • Previous experience in a similar role working with customer databases in a numerate and analytical capacity
  • Strong leadership skills and management experience
  • Broad knowledge of CRM platforms/ESPs/marketing automation programmes
  • A self-starter mind-set, with the ability to work under minimal supervision and guidance
  • Results driven and delivery focused, with enthusiasm, energy, and determination to achieve results
  • Highly numerate with the ability to manage, manipulate, and gain meaningful insights and actions from large data sets


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