VP of Brand Ambassador

3 days ago

London, Greater London, United Kingdom Nothing Full time

About the Role:

The VP of Brand at Nothing Technology will be a visionary leader responsible for shaping and steering the brand's long-term trajectory. This role is crucial in establishing and maintaining defensible brand equity, narrating the brand story across all stakeholder touch-points, and forging influential brand partnerships.

Key Responsibilities:

Strategic Responsibilities

  • Develop and execute innovative brand strategies that resonate with the target audience, ensuring consistent brand messaging across all channels.
  • Lead corporate communications globally, ensuring the brand's voice and messaging are consistent and impactful across different regions.
  • Focus on driving the Nothing brand in premium, brand-driven markets such as the UK, Japan, the US, and Germany, tailoring strategies to fit cultural and market-specific nuances.

Operational Responsibilities

  • Forge and manage strategic brand partnerships that enhance brand visibility and equity.
  • Build and maintain relationships with top trendsetters and the 1,000 most important cultural influencers in each target market.
  • Owning and articulating the brand story across all company stakeholder touchpoints, ensuring it aligns with the company's mission and values.

Leadership Responsibilities

  • Lead and inspire a team of marketing professionals, providing clear direction and fostering a collaborative and motivated work environment.
  • Work closely with other departments such as Marketing, Product Development, Sales, and Customer Service to ensure brand alignment and support business goals.

Requirements:

  • Extensive and demonstrable years of experience in premium brand management, with a proven track record in developing and executing successful brand strategies, particularly in premium markets like the UK, Japan, US, and Germany.
  • Ideally a background of driving brand within beauty or fashion industries.
  • Experience from driving brand for direct-to-consumer companies in high-growth companies.
  • Experience in establishing and scaling brands through strategic influencer engagement and partnerships.

At Nothing, we're redefining consumer tech with a generation-defining brand.

About Nothing:

Nothing is a technology company that's building a world where tech is fun again. We're a team of creative and curious individuals who are passionate about questioning the old and embracing the new. Our goal is to bring joy to people's lives through our products and services.

Our Achievements:

In less than four years, we've sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut. We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation. A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.

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