Lead eCommerce Analyst

4 weeks ago

London, Greater London, United Kingdom whitbread Full time
About the Role

The Lead eCommerce Analyst plays a critical role in our Commercial team, delivering insights into the performance of the business through rigorous analysis and measurement.

Key Responsibilities
  • Complete detailed analysis of digital performance, considering web analytic trends by analysing traffic, conversion, revenue, booking metrics and drivers of performance.
  • Develop reporting frameworks to support monitoring of specific commercial, marketing, eCRM and onsite user experience programmes and trials.
  • Implement structures to encourage understanding and engagement of wider colleagues using our digital tools and data sets.
  • Work closely with stakeholders across the eCommerce and wider Commercial & Marketing teams to conduct end to end analysis from initial brief through to findings & recommendations and their implementations.
  • Manage design and development of new business processes that have material impact on commercial and/or team performance.
Requirements
  • Proven analytical capability combined with strong interpersonal skills, the eCA will deliver and communicate complex performance insights to multiple stakeholders.
  • Experience using Adobe Analytics to analyse user experience and digital marketing performance of an eCommerce platform.
  • Strong data manipulation and visualisation skills, with good presentation capability.
  • Experience working with a range of stakeholders, balancing prioritisation of a backlog of cross functional requests and influencing stakeholders in the implementation of analysis driven recommendations.
  • Experience supporting coaching and development of analytical team members in a range of skills and capabilities.
  • Experience in a relevant industry desirable (hospitality, airlines, retail etc).
  • Knowledge of eCommerce principles such as AB Testing, User Experience and Digital Marketing.
About Us

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

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