Visionary Growth Marketing Director
2 weeks ago
We are seeking a seasoned Growth Marketing Director to spearhead our marketing efforts across our two-sided marketplace.
This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.
- Drive the vision and integrated strategy for growth marketing efforts across all touchpoints, including paid acquisition, affiliate, SEO, CRM, and lifecycle marketing, and set up new channels.
- Lead the development of growth and performance marketing teams and cross-functional collaborations to drive acquisition and engagement.
- Implement best practices for experimentation, analysis, and reporting.
- Establish spend models that enable optimal allocation for ROI and positive management of media spend.
- Establish key metrics for acquisition, conversion, and revenue success, develop dashboards with the analytics team, and monitor and report regularly to leadership & key stakeholders across the organisation.
- Manage and grow vendor relationships and develop integrated solutions across all performance marketing channels: search, social, third-party networks, and programmatic.
- Drive CRM & lifecycle marketing efforts across different levers to retain and re-engage customers.
- Drive personalisation efforts of lifecycle communications in partnership with product, design, data and analytics.
About Motorway
Motorway is the UK's fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.
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