Senior Product Marketing Manager

3 weeks ago


Brighton, Brighton and Hove, United Kingdom Study Group Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and customer engagement.

Key Responsibilities
  • Develop and execute go-to-market strategies for new products and services, including market research, competitor analysis, and customer segmentation.
  • Collaborate with cross-functional teams to create compelling product value propositions, messaging, and positioning.
  • Manage and analyze market trends, customer insights, and competitor activity to inform marketing strategies and tactics.
  • Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, and events.
  • Manage and optimize marketing budgets, ROI, and KPIs to ensure maximum impact and efficiency.
  • Build and maintain strong relationships with key stakeholders, including sales, product, and customer teams.
About You
  • Proven experience in product marketing, with a strong track record of driving business growth and customer engagement.
  • Excellent understanding of marketing principles, including market research, competitor analysis, and customer segmentation.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop effective marketing strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with marketing automation tools, CRM systems, and data analytics platforms.
About Study Group

Study Group is a leading international education provider that is dedicated to helping students around the world achieve their full potential. We offer a range of higher education programs and services, including university partnerships, online learning, and student support.

We are committed to providing a diverse and inclusive workplace, where everyone has the opportunity to succeed. We believe in the importance of equality, diversity, and inclusion, and we strive to create a workplace culture that reflects these values.



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