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Marketing Analytics Lead

2 months ago


London, Greater London, United Kingdom uSwitch Full time
About the Role

uSwitch, a leading digital marketplace, is seeking a highly skilled Strategic Insights Manager to join their team in London. As a key member of the marketing analytics team, you will play a crucial role in deciphering customer behaviors, refining marketing strategies, and ensuring optimal returns on investments.

Key Responsibilities
  • Marketing Analytics Expertise: Collaborate closely with the Chief Marketing Officer to grasp the impact of marketing efforts on business metrics, providing actionable insights to inform data-driven decisions.
  • Strategic Leadership: Lead marketing analytics and reporting for uSwitch, optimizing strategies across various channels to enhance decision-making and drive business growth.
  • Customer Insights: Drive the creation of a unified customer view, fostering a cohesive audience strategy for all digital platforms and ensuring a seamless customer experience.
  • Data-Driven Decision Making: Construct a robust LTV model in alignment with marketing leads to enhance long-term investment decisions and inform strategic business initiatives.
  • Stakeholder Communication: Present complex analytical findings in a clear, actionable manner to stakeholders at different levels, ensuring effective communication and collaboration.
Requirements
  • Marketing Analytics Expertise: Proficiency in marketing analytics, including brand health, digital attribution, and customer segmentation.
  • Exceptional Communication Skills: Exceptional communication skills to convey critical data insights effectively and collaborate with cross-functional teams.
  • Technical Skills: Strong expertise in SQL, data manipulation, and statistical modeling techniques.
  • Leadership Experience: Prior experience in managing and mentoring analysts, with a proven track record of leadership and team management.
Company Culture

uSwitch is committed to developing inclusive and user-friendly products that cater to a diverse customer base. They advocate for diversity, inclusivity, and accountability within their teams and community.

Benefits

Working at uSwitch comes with a range of benefits designed to enhance your work experience and personal development:

  • Competitive salary and bonus package
  • Employer matching pension scheme
  • Hybrid work model with office and home-based work options
  • Generous holiday leave policy and additional personal days
  • Learning and training budget
  • Electric vehicles scheme
  • Health insurance
  • Access to various well-being apps and resources
  • In-office gym and daily breakfast
  • Exciting events and networking opportunities