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Lead PR Strategist

2 months ago

London, Greater London, United Kingdom boohooMAN Full time

We are seeking a Lead PR Strategist to join our dynamic team, focusing on enhancing our Global PR & Communications initiatives. This role is pivotal in supporting our PR & Talent Manager to drive impactful strategies across various regions.

Key Responsibilities

  • Assist the PR & Talent Manager in managing global press relations and collaborations, ensuring a consistent brand image and fostering positive media coverage.
  • Work closely with diverse teams to maintain brand integrity and improve public perception.
  • Contribute to the ideation and formulation of the Global PR strategy.
  • Support the execution of high-profile events and press activations, including managing logistics, guest lists, and RSVPs.
  • Track, analyze, and enhance media coverage and brand sentiment.
  • Stay updated on industry trends, competitor movements, and new marketing technologies to inform strategic planning.
  • Lead weekly marketing discussions from a PR perspective, representing the team effectively.
  • Conduct regular reporting and performance tracking.
  • Manage budgets, including raising, negotiating, and monitoring payments.
  • Serve as the primary liaison for external press agencies.
  • Prepare and distribute press releases while managing outreach for product placements and relationship building.
  • Oversee weekly press mailers and gallery presentations.
  • Cultivate and maintain relationships with Press, Influencers, and VIPs, including managing gifting strategies.
  • Collaborate with the PR & Talent Manager on partnerships with VIP talents.

Working Environment

To thrive in this role, you must enjoy a fast-paced environment. Adaptability and agility are essential as we embrace change. We encourage innovation and challenge conventional methods, fostering a culture of empowerment and autonomy for personal and professional growth. Our team is passionate, creative, and united.

Ideal Candidate Profile

  • Proven experience in a Senior PR role within the fashion sector.
  • Strong interest and background in online fashion retail, particularly in fast fashion.
  • Confident in leading presentations and discussions, both internally and externally.
  • Willingness to travel and work efficiently under pressure.
  • Excellent communication and interpersonal skills.
  • Creative mindset with a keen interest in fashion trends and storytelling.
  • Strong organizational and time management skills.
  • Proficient negotiation abilities.
  • Commercial awareness coupled with creativity.
  • Proficient in IT, including the Microsoft Office suite.

Why Join Us

We aim to lead the global e-commerce fashion market, and with our expanding portfolio of brands, there are numerous opportunities for career advancement. Our mission is to foster a workplace where respect and individuality are paramount, allowing everyone to express themselves freely.

  • Participate in various share schemes.
  • Flexible core hours to accommodate personal needs.
  • Comprehensive benefits supporting health and wellness.
  • Enjoy discounts of up to 40% across all brands.
  • Engage in a vibrant social calendar.
  • Experience a lively atmosphere and a supportive culture across our global offices.

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