Digital Transformation Specialist

4 hours ago

London, Greater London, United Kingdom Match Digital Full time
Job Title: Optimisation Manager

Match Digital is seeking an experienced Optimisation Manager to join our dynamic team. As an Optimisation Manager, you will play a key role in our client's digital transformation journey, leveraging analytical expertise, stakeholder management, and the ability to drive alignment across global cross-functional teams to optimise customer experiences (CX) and maximise conversions across all online channels.

About the Role

We're looking for a highly skilled Optimisation Manager to lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness. This role requires strong stakeholder management & engagement skills, and the ability to work with global cross-cultural teams and lead programs aimed at improving digital marketing effectiveness to find areas of optimisation that deliver optimum ROI and conversions.

Key Responsibilities
  • Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
  • Build and implement project plans for marketing enhancements and optimisation initiatives.
  • Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
  • Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
  • Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
  • Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
  • Design and implement A / B testing and data-driven optimisation strategies to continuously improve performance.
  • Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
  • Translate complex data findings into actionable recommendations for stakeholders (including leadership).
  • Provide data support for SEO improvement efforts and web usability enhancements.
  • Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
  • Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimisation efforts support organisational strategies and goals.
  • Foster collaboration to ensure data-driven insights inform decision-making across teams.
  • Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
  • Coordinate with cross-functional teams to prioritise, schedule, and monitor the performance of paid media campaign optimisation testing programs.
  • Oversee data-driven optimisation initiatives across global markets, boosting the use of analytical tools, landing page optimisation & personalisation techniques, and journey funnels for informed decision-making and continuous improvement.
  • Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
  • Empower teams to translate data-driven insights into actionable recommendations for optimising website marketing campaigns and delivering exceptional customer experiences for diverse audiences.
Requirements
  • Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
  • Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
  • A proven track record leading and executing complex data analysis projects.
  • The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
  • Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
  • Strong influencing skills and the ability to drive alignment in cross-functional teams.
  • Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL).
  • Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
  • Ability to translate data insights into actionable recommendations.
  • Experience with statistical techniques and hypothesis testing.
  • Understanding of website optimisation based on SEO best practices to increase organic traffic and maximise marketing ROI.
  • Knowledge of campaign effectiveness measurement / digital marketing effectiveness.
What We Offer
  • The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
  • A flexible working environment and the ability to work from home / flexible hours.
  • Private healthcare and private dental insurance.
  • Competitive pension, 26 days holiday (excluding bank holidays).
  • Car lease scheme, season ticket loan and cycle to work schemes.

  • Digital Transformation Specialist

    3 days ago

    London, Greater London, United Kingdom Match Digital Full time

    Job Title: Digital Transformation SpecialistJob Description:We are seeking a highly skilled Digital Transformation Specialist to join our team at Match Digital. As a key member of our global customer experience transformation programme, you will play a critical role in driving strategic decision-making that impacts business growth.About the Role:The...

  • Digital Transformation Consultant

    2 weeks ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleWe are seeking a highly skilled IT Business Solutions Analyst to join our team at Bell Integration - Driving Digital Transformation. As a key member of our organization, you will play a critical role in driving business growth and digital transformation initiatives.Key ResponsibilitiesBusiness Process Mapping: Collaborate with cross-functional...

  • Digital Transformation Business Analyst

    1 week ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Business Analyst to join our team at Bell Integration - Driving Digital Transformation. As a key member of our organization, you will play a critical role in driving business growth and improvement through the analysis and implementation of digital solutions.Key ResponsibilitiesBusiness...

  • Digital Transformation Business Analyst

    1 week ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Business Analyst to join our team at Bell Integration - Driving Digital Transformation. As a key member of our organization, you will play a critical role in driving business growth and improvement through the analysis and implementation of digital solutions.Key ResponsibilitiesBusiness...

  • Digital Transformation Consultant

    1 week ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleBell Integration - Driving Digital Transformation is seeking a highly skilled IT Business Solutions Analyst to join our team. As an IT Business Solutions Analyst, you will play a critical role in driving digital transformation across the organization.Key ResponsibilitiesCollaborate with cross-functional teams to understand business requirements...

  • Digital Transformation Consultant

    2 weeks ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleBell Integration - Driving Digital Transformation is seeking a highly skilled IT Business Solutions Analyst to join our team. As an IT Business Solutions Analyst, you will play a critical role in driving digital transformation across the organization.Key ResponsibilitiesCollaborate with cross-functional teams to understand business requirements...

  • Digital Transformation Specialist

    1 day ago

    London, Greater London, United Kingdom Methods Business and Digital Technology Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Specialist to join our team at Methods Business and Digital Technology Limited. As a key member of our team, you will play a crucial role in designing and delivering digital transformation solutions for our public sector clients.Key ResponsibilitiesDesign and build solutions using low code...

  • Digital Transformation Specialist

    23 hours ago

    London, Greater London, United Kingdom Methods Business and Digital Technology Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Specialist to join our team at Methods Business and Digital Technology Limited. As a key member of our team, you will play a crucial role in designing and delivering digital transformation solutions for our public sector clients.Key ResponsibilitiesDesign and build solutions using low code...

  • Digital Transformation Specialist

    4 days ago

    London, Greater London, United Kingdom Methods Business and Digital Technology Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Specialist to join our team at Methods Business and Digital Technology Limited. As a key member of our team, you will play a crucial role in helping our clients transform their public services using cutting-edge technology.Key ResponsibilitiesDesign and build innovative solutions using low...

  • Digital Transformation Specialist

    4 days ago

    London, Greater London, United Kingdom Methods Business and Digital Technology Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Specialist to join our team at Methods Business and Digital Technology Limited. As a key member of our team, you will play a crucial role in helping our clients transform their public services using cutting-edge technology.Key ResponsibilitiesDesign and build innovative solutions using low...

  • Digital Transformation Specialist

    4 days ago

    London, Greater London, United Kingdom Palladium Digital Full time

    About Palladium DigitalPalladium Digital is a leading digital consultancy that helps businesses reach their full potential through digital transformation. With a strong presence in Europe, the US, Asia, and Africa, we work with a diverse range of private equity businesses and their portfolios, supporting them with transaction advisory and portfolio value...

  • Digital Transformation Specialist

    4 days ago

    London, Greater London, United Kingdom Palladium Digital Full time

    About Palladium DigitalPalladium Digital is a leading digital consultancy that helps businesses reach their full potential through digital transformation. With a strong presence in Europe, the US, Asia, and Africa, we work with a diverse range of private equity businesses and their portfolios, supporting them with transaction advisory and portfolio value...

  • Digital Finance Specialist

    1 week ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleWe are seeking a highly skilled Digital Finance Specialist to join our team at Bell Integration - Driving Digital Transformation. As a key member of our finance team, you will be responsible for ensuring the smooth operation of our Business Central system.Key ResponsibilitiesSystem Governance: Own and maintain controls and governance of...

  • Digital Finance Specialist

    1 week ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleWe are seeking a highly skilled Digital Finance Specialist to join our team at Bell Integration - Driving Digital Transformation. As a key member of our finance team, you will be responsible for ensuring the smooth operation of our Business Central system.Key ResponsibilitiesSystem Governance: Own and maintain controls and governance of...

  • Digital Transformation Manager

    1 week ago

    London, Greater London, United Kingdom Salt Digital Recruitment Full time

    Job Summary:We are seeking a highly skilled and passionate individual to lead the delivery of our digital transformation programmes within our client's Pathology Network.Key Responsibilities:Strategically lead, manage and coordinate the delivery of the digital transformation programmes for the Pathology Network.Oversee and help develop the Pathology IT...

  • Digital Transformation Manager

    1 week ago

    London, Greater London, United Kingdom Salt Digital Recruitment Full time

    Job Summary:We are seeking a highly skilled and passionate individual to lead the delivery of our digital transformation programmes within our client's Pathology Network.Key Responsibilities:Strategically lead, manage and coordinate the delivery of the digital transformation programmes for the Pathology Network.Oversee and help develop the Pathology IT...

  • Digital Transformation Specialist

    1 week ago

    London, Greater London, United Kingdom Turner & Townsend Group Full time

    Job DescriptionTransforming Project Management for Global ClientsWe are seeking a talented Digital Transformation Specialist to join our team at Turner & Townsend Group. As a key member of our project management team, you will play a crucial role in helping our clients deliver ambitious and highly technical projects across the globe.About the RoleAs a...

  • Digital Transformation Specialist

    1 week ago

    London, Greater London, United Kingdom Turner & Townsend Group Full time

    Job DescriptionTransforming Project Management for Global ClientsWe are seeking a talented Digital Transformation Specialist to join our team at Turner & Townsend Group. As a key member of our project management team, you will play a crucial role in helping our clients deliver ambitious and highly technical projects across the globe.About the RoleAs a...

  • Digital Transformation Specialist

    4 hours ago

    London, Greater London, United Kingdom Match Digital Full time

    About the RoleWe are seeking a highly skilled Optimisation Manager to join our dynamic conversion science team and play a key role in our client's digital transformation journey.Key ResponsibilitiesLead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth...

  • Digital Transformation Specialist

    3 hours ago

    London, Greater London, United Kingdom Match Digital Full time

    About the RoleWe are seeking a highly skilled Optimisation Manager to join our dynamic conversion science team and play a key role in our client's digital transformation journey.Key ResponsibilitiesLead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth...