B2B Marketing Strategist

1 week ago

South Yorkshire, United Kingdom CV-Library Full time
B2B Marketing Manager Job Description

CV-Library, a leading legal services provider, is seeking an experienced B2B Marketing Manager to drive business growth and support the sales team.

Key Responsibilities:
  1. Develop and implement account-based marketing strategies to align marketing efforts with sales goals.
  2. Design and execute cutting-edge demand generation campaigns to drive lead generation and customer acquisition.
  3. Collaborate with the sales team to create engaging content, including presentations, sales literature, and email marketing campaigns to nurture leads through the sales funnel.
  4. Utilize marketing automation tools and AI-driven insights to nurture leads and turn prospects into opportunities for the sales team.
  5. Develop and implement paid media strategies to drive demand, incorporating platforms such as LinkedIn, Social Media, and Google.
  6. Manage the end-to-end execution of ad creatives, targeting parameters, and ongoing performance monitoring and reporting.
  7. Support attendance at key trade events to raise awareness of the business offering.
Requirements:
  1. 5+ years of experience in B2B/SaaS marketing or a marketing agency, focusing on demand and lead generation.
  2. Demonstrated experience of creating and executing successful B2B demand generation campaigns and strategies, working closely with sales teams, and demonstrating tangible results in increasing quality leads, conversion rates, and sales.
  3. Experience of inbound marketing, including B2B content marketing and conversion optimization.
  4. Experience in developing and implementing account-based lead generation and nurturing strategies, including segmentation, targeting, and personalized communication.
  5. Knowledge and experience of delivering results through paid media strategies, including LinkedIn, digital advertising platforms, and best practices in B2B digital marketing.
  6. Experience in producing and delivering webinars and in-person events.
  7. Understanding of sales processes and the ability to collaborate with sales teams to provide the necessary tools and resources.
  8. Experience in targeting specific audiences, having worked in either a strong B2B lead gen, SaaS Marketing, or Marketing Agency recruitment role previously.

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