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Luxury Lifestyle PR Account Director

2 months ago

London, Greater London, United Kingdom PURPLE Full time
Job Title: PR Account Director - Luxury Lifestyle

About the Role:

We are seeking a highly experienced PR Account Director to join our team at PURPLE. As a key member of our luxury and lifestyle practice, you will be responsible for leading high-profile campaigns and managing a team of PR professionals.

Key Responsibilities:

  • Oversee existing client relationships and develop new business opportunities
  • Develop and execute comprehensive PR strategies for luxury brands
  • Manage and mentor a team of PR professionals to ensure delivery of high-quality results
  • Stay up-to-date with industry trends and media landscape to inform strategic decisions
  • Build and maintain relationships with key media contacts and influencers
  • Develop and present original recommendations to clients and internal stakeholders
  • Manage campaign and content budgets to ensure performance and delivery
  • Ensure the team is running efficiently and adapting effectively to client needs

Requirements:

  • Bachelor's degree in Public Relations, Communication, Journalism, Marketing, or equivalent experience
  • 6-8 years of experience in luxury public relations
  • Proven track record of success with previous luxury lifestyle, culture, and design-led clients
  • Strong understanding of digital marketing channels and online marketing tools
  • Excellent analytical and project management skills
  • Strong negotiation, presentation, and communication skills
  • Strong team management and communication skills

About PURPLE:

PURPLE is a leading PR agency specializing in luxury and lifestyle brands. We are passionate about delivering high-quality results and building long-term relationships with our clients.