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Lead Brand Strategist

2 months ago

London, Greater London, United Kingdom Church & Dwight Co., Inc. Full time

Join a dynamic team where your contributions truly matter.

At Church & Dwight Co., Inc., we prioritize our employees, products, consumers, and the environment.

Our distinct, informal culture fosters courage, determination, and teamwork. With an open and supportive environment, we empower each team member to take initiative and ownership. Our collective passion drives us to innovate and challenge the status quo.

Are you driven by success in healthcare marketing? Do you possess a scientific or medical background coupled with robust marketing expertise?

If so, we invite you to explore an exciting opportunity as a Senior Brand Manager within our Marketing Department, focusing on Healthcare.

In this role, you will oversee all facets of brand marketing, which includes crafting strategic plans, managing new product initiatives, executing communications and promotions, and collaborating with international and export teams. You will lead the creation of strategic, insight-driven brand plans, develop impactful communications, and introduce innovative product concepts to the market. As a proactive and positive member of the marketing team, you will set an example and help cultivate a high-performing, energized team.

Key Responsibilities:

  • Brand Strategy: Spearhead the development of creative brand plans based on consumer insights and market analysis, establish brand objectives, develop pricing strategies, and conduct quarterly reviews of brand plans.
  • Brand Operations: Monitor and manage brand performance and profitability, analyze market and brand data, oversee the brand budget, and identify opportunities to exceed targets.
  • New Product Development: Create a vision for brand growth, maintain the innovation pipeline, collaborate with technical teams, manage consumer research and market testing, and develop packaging in partnership with design agencies.
  • Brand Communication and Market Activation: Collaborate with marketing leadership to create compelling communications across various media, develop inspiring briefs for creative and media agencies, manage agency relationships, work closely with sales and customer marketing to ensure effective communication, identify promotional opportunities, and analyze marketing activities for success.
  • International Collaboration: Support brand success in global markets by partnering with international and export teams, ensuring brand consistency, advising on marketing materials, and being open to learning from other markets.

The ideal candidate will hold a relevant degree, preferably in marketing, and possess prior experience managing OTC brands or medical devices. Strong expertise in developing brand strategies and annual marketing plans is essential. Experience in creating robust A&P programs across various channels, including ATL, BT, and digital/social, is required.

A successful candidate will demonstrate entrepreneurial spirit, embrace responsibility, and challenge conventional thinking. A solid commercial understanding of business opportunities and a comprehensive grasp of the healthcare landscape are crucial. Management experience is advantageous but not mandatory.

This position entails an average of 37 hours of work per week, Monday through Friday.

We offer a competitive compensation package, including annual leave, a pension plan, discretionary bonuses, life insurance, and health cash plan membership.

This is a remarkable opportunity to engage with globally recognized brands and witness the impact of your work.

About Us

Church & Dwight is a leading global company in household and personal care products, with renowned brands such as ARM & HAMMER, Batiste, OxiClean, Trojan, and many more. Established in 1846, we operate worldwide and are listed in the S&P 500.