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Brand Development Manager

2 months ago


Malton, North Yorkshire, United Kingdom The Original Baker Limited Full time

Job Title: Brand Development Manager

Job Summary:

The Original Baker Limited is seeking a highly skilled Brand Development Manager to join our team. As a Brand Development Manager, you will be responsible for developing and executing a brand strategy that aligns with our company's vision and values.

Key Responsibilities:

  • Develop and execute a comprehensive brand strategy that showcases our artisan and time-honoured production methods.
  • Collaborate with cross-functional teams to align brand positioning and maintain consistent brand values across all touchpoints and channels.
  • Develop and communicate compelling brand stories that resonate with our target audience.
  • Conduct thorough market research to understand customer needs, preferences, and industry trends.
  • Lead and develop a small and talented Marketing team.
  • Oversee marketing campaigns to ensure they are in line with our strong brand identity.
  • Drive engagement with social media campaigns, targeting the desired customer segments.
  • Work closely with the New Product Development team to ensure innovative new products are aligned with our brand values.
  • Maintain consistency in messaging and visual identity through regular audits.
  • Work closely with the Sales & Marketing Director to manage the Marketing budget.

Requirements:

  • Demonstrable track record of building and developing successful brands, ideally within the premium market.
  • Strong understanding of brand strategy and development.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and growing company.
  • A collaborative and supportive work environment.