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Brand Development Manager
2 months ago
Job Title: Brand Development Manager
Job Summary:
The Original Baker Limited is seeking a highly skilled Brand Development Manager to join our team. As a Brand Development Manager, you will be responsible for developing and executing a brand strategy that aligns with our company's vision and values.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy that showcases our artisan and time-honoured production methods.
- Collaborate with cross-functional teams to align brand positioning and maintain consistent brand values across all touchpoints and channels.
- Develop and communicate compelling brand stories that resonate with our target audience.
- Conduct thorough market research to understand customer needs, preferences, and industry trends.
- Lead and develop a small and talented Marketing team.
- Oversee marketing campaigns to ensure they are in line with our strong brand identity.
- Drive engagement with social media campaigns, targeting the desired customer segments.
- Work closely with the New Product Development team to ensure innovative new products are aligned with our brand values.
- Maintain consistency in messaging and visual identity through regular audits.
- Work closely with the Sales & Marketing Director to manage the Marketing budget.
Requirements:
- Demonstrable track record of building and developing successful brands, ideally within the premium market.
- Strong understanding of brand strategy and development.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and growing company.
- A collaborative and supportive work environment.