Head of Product Category

2 days ago

Redditch, Worcestershire, United Kingdom Halfords Full time
Job Purpose

Halfords Autocentres is on a strong growth trajectory, aiming to reach a £1bn business in 3 years. We are seeking a skilled Head of Category to drive sales, profit, and market share growth within our defined product groups.

The successful candidate will be responsible for developing and executing strategic category plans, working closely with key stakeholders to deliver business objectives.

Key Responsibilities
  • Customer-Centric Approach: Ensure customer needs are at the forefront of decision-making, collaborating with marketing, customer, digital, and field teams.
  • Market Intelligence: Gain a deep understanding of each sub-product group, including market size, share, trends, competitor offer, and supply dynamics.
  • Strategic Planning: Develop and implement category plans to increase sales, profit, and market share, with 360-degree feedback from internal and external networks.
  • Product Development: Identify new products and services relevant to the category and bring them to market effectively.
  • Trading Performance: Monitor and manage ongoing trading performance of categories, navigating key digital metrics and collaborating with the Digital team to optimize them profitably.
  • Risk Management: Update the business on any risks to targets and present comprehensive recovery plans.
  • Business Levers: Develop an in-depth understanding of all business levers to ensure fast and effective decision-making to optimize trading performance.
  • Category Promotions: Design and implement compelling category promotional and price plans, working closely with the commercial planning team and all channel owners.
  • Competitive Benchmarking: Regularly benchmark price position to optimize price elasticity.
  • Capacity and Demand: Ensure all plans drive customer numbers that match capacity, understanding the relationship between capacity and demand and pulling all levers to maximize utilization.
  • End-to-End Process: Fully understand end-to-end processes across all categories, identifying areas of opportunity and implementing activity, development, training, or communication to address these.
  • Supplier Management: Define supplier selection policy within the category, rationalize the supplier base where appropriate to secure additional value, and measure and drive compliance within our network.
  • Supplier Trading Agreements: Implement supplier trading agreements, ensuring suppliers conform to our procurement policies, including ESG, CSR, and Ethical Trading.
  • Price Benchmarking: Conduct regular price benchmarking or tenders to ensure the business secures best cost prices.
Key Skills/Experience
  • Customer Focus: A natural ability to connect with and deliver for customers.
  • Commercial Acumen: High commercial acumen, analytical, and financially robust, with a keen eye for cash flow and working capital management.
  • Data Analysis: Able to understand, interpret, challenge, and build actionable insight from complex data sets.
  • Results-Driven: Dynamic and results-driven individual with high levels of energy and commitment to delivering business objectives.
  • Entrepreneurial Spirit: Hands-on, entrepreneurial approach, able to respond to fast-moving market conditions, fail fast, and learn quickly.
  • Collaboration: Positive attitude with a can-do spirit and ability to make things happen, with high collaboration and cross-functional expertise.
  • Communication: Effective communicator with outstanding presentation skills and gravitas, articulate and persuasive, able to build strong relationships across the business at all levels.
  • Industry Knowledge: Previous knowledge of the automotive aftermarket is preferable but not compulsory.

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