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Interim Marketing Chief

3 months ago

London, Greater London, United Kingdom JCA Associates Full time

Company Overview:

JCA Associates is a forward-thinking fintech organization based in London, dedicated to innovation and excellence in the financial technology sector. We are currently in search of a skilled Interim Head of Marketing to spearhead our global marketing initiatives during a pivotal transition.

Position Overview:

This opportunity is exclusively available to UK residents who can work onsite in London.

Key Responsibilities:

  • Formulate and execute a holistic marketing strategy aimed at enhancing revenue growth.
  • Collaborate closely with teams across sales, product development, engineering, and corporate communications.
  • Lead and refine lead generation, nurturing, and customer acquisition initiatives.
  • Build and nurture a high-performing marketing team through effective coaching, recruitment, and training.
  • Establish and sustain a robust partnership with the sales team, ensuring seamless alignment and communication.
  • Leverage essential SaaS business metrics to define targets and evaluate success.
  • Drive lead nurturing initiatives and devise strategies for customer acquisition, retention, and reactivation across diverse channels.
  • Implement and enhance acquisition campaigns utilizing tools such as Google Analytics, Intercom, Mixpanel, Adwords, and social media advertising.
  • Oversee integrations that support various marketing platforms.

Qualifications:

  • A minimum of 10 years of experience in B2B campaign design and demand generation, with at least 4 years in a leadership role managing marketing teams.
  • Exceptional strategic thinking skills with a keen attention to detail, capable of translating business objectives into actionable marketing plans.
  • Expertise in digital acquisition channels, including display, search, social media, and content sponsorships.
  • A strong passion for analytics, with a proven history of leveraging data to inform marketing strategies.
  • Experience in managing marketing budgets across various channels.