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Head of Marketing Strategy

2 months ago


Dorking, Surrey, United Kingdom UKi Media & Events Full time
Position Overview

Interim Head of Marketing Strategy - 12-month engagement.

UKi Media & Events is a leading organizer of business-to-business exhibitions, conference producer, and publisher, focusing on specialized, technology-driven sectors such as automotive, aviation, marine, meteorological, and logistics. Following a recent acquisition, we are entering a transformative phase of growth and innovation. We are in search of a forward-thinking and impactful Head of Marketing Strategy to spearhead our marketing initiatives and facilitate the next stage of our organizational development.

The Head of Marketing Strategy will be responsible for crafting and implementing holistic marketing plans that enhance brand visibility, foster engagement, and ultimately boost participation in our diverse range of events. This role demands a strategic visionary with a solid history of marketing leadership within the exhibition and conference industry.

The ideal candidate will possess a comprehensive understanding of B2B marketing dynamics and the agility to navigate a swiftly evolving market landscape. We seek a proactive and results-driven individual capable of managing the intricacies of a global, multi-brand portfolio, with a passion for steering the organization through industry challenges and opportunities, ultimately leading us toward success.

Key Responsibilities:

Strategic Development: Formulate and execute a comprehensive marketing strategy for the organization, collaborating with marketing and product teams to devise event and publication marketing plans, positioning, and core messaging across the product suite.

Brand Oversight: Manage brand positioning across the portfolio, ensuring uniformity in all marketing materials and communications.

Adaptive Leadership: Seamlessly integrate hands-on execution with team management, optimizing group performance.

Team Development: Lead and nurture a high-performing team, establishing objectives, managing performance, and providing mentorship and support. Exemplify leadership through a coaching approach.

Audience Engagement: Create strategic audience development initiatives in collaboration with the data team, aligned with the growth objectives of the events.

Financial Oversight: Develop and oversee all marketing budgets, providing regular updates to the financial leadership.

Partnership Development: Cultivate, negotiate, and manage key relationships and collaborations with industry media and associations, enhancing brand recognition across critical sectors. Foster strong internal relationships, working closely with cross-functional teams to demonstrate best practices and innovative possibilities.

Performance Monitoring: Supervise the execution of marketing, promotional, and communication campaigns, analyzing effectiveness and results. Continuously optimize performance by identifying opportunities and addressing challenges.

Data Analysis: Regularly assess performance metrics, monitoring pre-registration figures, channel effectiveness, and return on investment, maximizing efficiencies across the portfolio to enhance success.

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or a related discipline.

· At least 10 years of marketing experience, with a minimum of 5 years in a leadership capacity.

· Demonstrated experience in the exhibition and/or publishing sectors is highly advantageous.

· Strong grasp of B2B event marketing, preferably with experience in technology-oriented sectors.

· Extensive knowledge of both online and offline marketing strategies.

· Exceptional leadership and team management capabilities.

· Strong analytical, strategic thinking, and problem-solving skills.

· Ability to thrive in a fast-paced, dynamic environment while managing multiple brands/projects.

· Significant experience in budget management.

Additional Information:

· 25 days of annual leave plus public holidays.

· Hybrid working model.

· Private pension scheme.

· Life insurance coverage.

· Eye care benefits.

· Cycle to work initiative.

· Enhanced parental leave policies.

· Dog-friendly workplace.

· Employee assistance program.

Application Process:

To express your interest, please submit your CV and a cover letter detailing your motivation for this role and how your experience aligns with our needs.

UKi Media & Events is committed to fostering a diverse and inclusive environment that promotes collaboration and innovation.

We are an equal opportunity employer, and all applicants will be evaluated based on merit without regard to age, ethnicity, religion, sexual orientation, gender identity, family status, or disability.

Important Notice:

By applying for this position, you acknowledge that the management team may process your information for the purpose of reviewing your application. Your data may be retained for up to three months for consideration in other roles, and may be shared with internal departments to support future applications.

You may withdraw your application at any time, and your information will be deleted upon request.

All selected candidates must pass reference checks and be authorized to work in the UK.