Media Planning Specialist

3 weeks ago


Bath, Bath and North East Somerset, United Kingdom ADLIB Recruitment Full time
Media Planner Job Description

We are seeking a skilled Media Planner to join our team at ADLIB Recruitment. As a Media Planner, you will play a crucial role in developing and executing strategic media plans that align with clients' business objectives.

Key Responsibilities:
  • Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
  • Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
  • Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
  • Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
  • Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
  • Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Requirements:
  • Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
  • Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
  • Excellent analytical and strategic thinking skills.
  • Exceptional communication and negotiation abilities.
  • Proficient in media planning tools and software.
What We Offer:
  • Competitive salary commensurate with experience.
  • Opportunities for professional development and growth within a dynamic agency.
  • Collaborative and creative work environment.
  • Comprehensive benefits package.
  • Hybrid working.

If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you. Please get in touch with Theo at ADLIB Recruitment to find out more.



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