Intelligence Marketing Specialist
3 weeks ago
Join BYD Europe's Marketing Department and take on a challenging role that requires strategic thinking and technical expertise. As an Intelligence Specialist, you will be responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results.
Key Responsibilities:- Implement and optimize Paid Search campaigns to maximize ROI
- Own day-to-day testing and optimization to ensure campaign performance
- Communicate effectively with the global team to align on marketing strategies
- Manage communications with various client stakeholders to ensure seamless collaboration
- Look strategically at media plans to identify opportunities for growth
- Drive web traffic and leads through media campaigns
- Improve engagement and performance of social media campaigns
- Enhance brand awareness and image of BYD in the UK
This role will focus on leading planning and delivery of search and performance max campaigns for BYD Europe. The successful candidate will deliver on planning, set up, and execution of programmatic media campaigns, including optimization and trading. The team is responsible for both Brand, Performance, and Tactical campaigns.
Requirements:- University Degree in Marketing, Sales, or commercial disciplines
- Effective and fluent communicator in English
- Excellent Microsoft office skills
- Experience in programmatic media planning and execution of search and performance max campaigns
- Knowledge of current digital media landscape and ability to optimize performance campaigns
- Customer-oriented mindset
- Performance and experience-based competitive salary
- Workplace pension
- 25 holidays plus bank holidays
- Department & company-wide teambuilding events
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