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Senior Marketing and CRM Manager

2 months ago

Mitcham, Greater London, United Kingdom Biscuiteers Full time
About the Role

We are seeking a highly skilled Senior Marketing and CRM Manager to join our team at Biscuiteers. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive customer acquisition, engagement, and revenue growth.

Key Responsibilities
  • Campaign Strategy and Execution
    • Develop and implement email, SMS, and push notification strategies to deliver engaging content to our customers.
    • Execute CRM communications against our customer segmentation strategy.
    • Manage lifecycle campaigns across all CRM channels.
    • Manage transactional campaigns across all CRM channels.
    • Report on channel performance to the wider team.
  • Creative Execution and Email Best Practice
    • Ensure all email content is in line with our brand creative and copy.
    • Champion best practice, content ideas, and new technologies in email marketing.
    • Champion learning and understanding of the email channel.
  • Customer Loyalty and Propositions
    • Be the champion of our customer loyalty schemes to increase loyalty and frequency from returning customers.
    • Work with the Senior Campaign Manager to understand the contribution these schemes make to overall customer performance.
  • Database Management and Growth
    • Measure and encourage database growth.
    • Manage all data uploads, data clean-ups, and data accuracy.
  • Agency and Platform Management
    • Manage the relationship with our ESP provider to ensure we have the best technical setup possible.
    • Be the conduit between our eCommerce platform and ESP provider to ensure we are set up for success.
Requirements
  • A proven experience in CRM and email marketing role, with a strong background in retail.
  • Proficiency in digital marketing platforms, analytics tools, and CRM software.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Knowledge of retail industry trends and consumer behavior.
Preferred Qualifications
  • A Degree or Master's degree in a relevant field.
  • Certifications in digital marketing, such as Google Ads or Facebook Blueprint.
  • Experience working with platforms such as Ometria and Magento.