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Advertising and Campaign Manager

2 months ago

London, Greater London, United Kingdom BIGO Full time
Job Description

About Us:

BIGO LIVE is a global social media and live streaming company that offers a unique platform for users to share various types of content. As a leading global technology company, we are headquartered in Singapore and have a dedicated team in London. Our mission is to create an inclusive and vibrant community that provides immersive and interactive experiences for users worldwide.

Responsibilities:

  • Content Creation:

We are seeking a skilled Marketing Manager to collaborate with our in-house videographer to create engaging advertising materials. This includes identifying in-app content opportunities that can be amplified through advertising and working with the videographer to bring these ideas to life. The ideal candidate will also conduct content and theme testing to understand what resonates with our app's audience.

The successful candidate will analyze ad data performance and develop optimization plans focusing on key metrics such as retention rate, ROI, cost ratio, register rate, and more.

  • Influencer Partnerships:

We are looking for a Marketing Manager with experience in managing influencer partnerships to join our team. This includes selecting suitable influencers, negotiating partnership fees, drafting contracts, developing best practice guides, onboarding influencers, approving assets and social media deliverables, managing pre-heat promotions, and conducting offline studio interviews with influencers.

The ideal candidate will track and report on post-campaign KPIs and metrics, perform project data reviews, and gain an understanding of our backstage operations. They will also become proficient in setting up in-app promotions and events.

  • Advertising & Campaign Management:

We are seeking a Marketing Manager to oversee the creation of online campaigns by collaborating with production companies. This includes localizing advertising efforts for the UK market, ensuring cultural relevance and appeal in collaboration with our HQ user growth team to increase daily active users and organic growth.

The successful candidate will implement out-of-home (OOH) campaigns, including bus, billboard, and tube campaigns to increase exposure and engagement rates.

  • Social Media Management:

We are looking for a Marketing Manager to manage and expand the social media presence for our brand. This includes developing and implementing social media strategies to boost engagement and follower numbers.

  • Event Planning:

We are seeking a Marketing Manager to plan and execute in-person events for our streamers, creating memorable experiences that drive engagement and community growth. This includes coordinating logistics, marketing, and on-the-ground execution of events.

  • Business Travel:

This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties.

Qualifications:

  • Proven experience in marketing and robust data analysis skills
  • Strong KPI-driven mindset, with the ability to set and track monthly KPIs and completion status
  • Fundamental data awareness and capability to analyze marketing-related data such as daily active users, organic growth, retention rate, etc.
  • Excellent project management skills, capable of overseeing multiple campaigns and initiatives concurrently
  • Proficient negotiation skills with experience in managing influencer partnerships preferred
  • Thorough understanding of the UK advertising landscape, including localization strategies
  • Preferred experience in event planning and execution
  • Skilled at creating compelling marketing materials in collaboration with creative teams
  • Proficiency in managing social media platforms, particularly Instagram
  • Exceptional communication and interpersonal skills
  • Ability to thrive in a fast-paced and dynamic environment